The way I see it, we’re moving to a more mobile society. If you don’t have smartphone right now, you’re out of the loop. I just read an article in the New York Times about Zynga that reinforced this point. The CEO of Zynga stated that:
“Do I wish that we would have gone all-in on mobile and made a bigger commitment to it earlier?” Mark Pincus, Zynga’s founder and chief executive, said in an interview after the earnings release. “Yes.” –New York Times
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Ahead of the Game
So, whether you’re on an iPhone, an Android or another smartphone, you’re ahead of the game. Just like Facebook, software companies are scrambling to adjust long established trends of releasing a software program and later (maybe) releasing a mobile edition to add more users. The difference now, and what these companies are now realizing, is that the bulk of their customers are already online with a mobile device.
Even if the majority of their customers spend most of their time on a regular PC, they are still asking for mobile access to the services that they use on their PC. If you use Facebook, you want mobile access, if you use Dropbox, you want mobile access.
Even this blog post was partially written on a smartphone. I don’t usually do my work on a smartphone for the same reason (in my humble opinion) that these companies thought they could get by with the traditional model. The screen is too small. However, if you’ve ever been on a train or a bus, you can see that a lot more work is being done on smartphones than on laptops. The smartphone age is in full swing now, but I think the age of the tablet is coming. (or is already here) We’re very close to getting rid of the traditional desktop computers and focusing only on mobile tech. If you look at the recent trials and tribulations of HP and Dell with their traditional businesses, you see the shift.
Evolve or Die
If software and hardware companies aren’t agile enough to see and make the changes, they’re at risk of missing the boat. They run the risk of becoming Motorola or Nokia, the two companies in my opinion, that didn’t see the need for a smartphone. As smartphone tech expands (and memory space) you’ll see these traditional companies struggle.
The good thing is, tech companies are very good at adapting and shaping their markets, so I’m sure the products that we love today will continue to be improved and expanded. Unless, of course, you’re in love with your desktop computer. I think that will be going the way of the Dodo bird.
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